I was engaging in my usual nighttime routine (aka browsing the Target website) when I stumbled upon a landing page dedicated to Black-owned and founded businesses. The page functions as an incredible resource for discovering new brands that range from haircare and cosmetics to gluten-free snacks and revolutionary feminine care products. Scroll below to check out just some of the brands we’re bookmarking and shopping from right now.

Please excuse me as I purchase the Mented Cosmetics semi-matte lipstick in every shade.

HuffPost receives a share from retailers on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.