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If you consider yourself an animal lover—which, um, I hope you do 😽—you're most likely already using makeup that's cruelty-free (aka not tested on animals), but what about beauty products that are vegan? If not, you're in the right place, because I've rounded up the 15 best vegan makeup products and brands for you to start using asap. I'm talking about high-quality mascaras, foundations, blushes, and more that use zero animal-derived ingredients in their formulas. Oh and JSYK—if a brand calls itself "plant-based" or "animal-friendly," that doesn't necessarily mean they use vegan-only ingredients, which is why this list is so helpful. I've already done the research, so you can add to cart knowing these makeup products are the real deal.
A post shared by The Lip Bar (@thelipbar)
This brand is called The Lip Bar, yes, but they've got tons of other great makeup products to choose from too. From their tinted moisturizer and concealer to the cheek and eye palettes, every single product is 100 percent vegan and never tested on animals either.
✨ Must-try product: The Lip Bar Just A Tint 3-in-1 Tinted Skin Conditioner
A post shared by KVD BEAUTY (@kvdbeauty)
KVD Beauty (formerly Kat Von D Beauty) has gone through a major rebrand in the last few years, but one thing has stayed the same: the brand's commitment to creating high-performing vegan and cruelty-free makeup for everyone.
✨ Must-try product: KVD Beauty Tattoo Waterproof Liquid Eyeliner
A post shared by PYT Beauty (@pytbeauty)
PYT isn't just vegan—it's eco-friendly too. Everything is made with sustainable packaging and minimal plastic—plus the PYT site gives clear and easy instructions on exactly how to recycle each of their products.
✨ Must-try product: PYT Beauty The Upcycle Eyeshadow Palette
A post shared by Hourglass Cosmetics (@hourglasscosmetics)
There's a reason every makeup artist loves Hourglass—their products are vegan and they WORK. Like last for hours, have supreme color-payoff, and comes in hundreds of different colors and shades work.
✨ Must-try product: Hourglass Ambient Light Powder
A post shared by Exa Beauty (@exa.beauty)
I've yet to try an Exa product I don't love—everything is really that good. It's a tight edit of products (so far, the brand has a face primer, foundation, and a few different eyeshadows), but it's all superb—and made with all-natural and vegan ingredients too.
✨ Must-try product: Exa High Fidelity Foundation
A post shared by Tower 28 Beauty (@tower28beauty)
If low-key minimalism is your makeup vibe, then you'll love Tower 28. Their vegan formulas are fuss-free, can be applied without makeup brushes or a mirror, and won't make you look overly done or made up either.
✨ Must-try product: Tower 28 Beauty Vegan Tinted Lip Balm
A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)
Finding inexpensive vegan and cruelty-free makeup at the drugstore can be tricky...but that's where E.l.f. comes in. The line is pretty affordable (most products cost less than $10) and is 100 percent animal-friendly too.
✨ Must-try product: E.l.f. Cosmetics Jelly Pop Primer
A post shared by B.Simone Beauty (@bsimonebeauty)
B. Simone Beauty has got all your lips needs covered. They're known for their high-quality, long-lasting (and vegan, duh) lipsticks, lip glosses, and lip pencils.
✨ Must-try product: B. Simone Beauty Diamond Lip Gloss
A post shared by BITE Beauty (@bitebeauty)
Bite Beauty is one of the first vegan makeup brands that I fell in love with as an editor. Everything from their lipsticks to their powder foundation wears like a dream and is made with plant-based ingredients and pigments that perform just as well as the conventional kind.
✨ Must-try product: Bite Beauty Power Move Creamy Matte Lip Crayon
A post shared by MERIT (@merit)
Merit Beauty's award-winning products check all the right boxes: they're super-chic looking, easy-to-use no matter your makeup skill level, and are made with ingredients that are both safe for you and your fur babies.
✨ Must-try product: Merit Beauty Day Glow Highlighting Balm
A post shared by Cover FX (@coverfx)
If you're looking for a new primer, foundation, or concealer (basically any kind of face makeup) that's vegan and cruelty-free, Cover FX should be at the top of your list. Their skin-friendly formulas are tested by derms, made with clean ingredients, and come in a wide-range of shades and finishes.
✨ Must-try product: Cover FX Natural Finish Foundation
A post shared by ONE/SIZE (@onesize)
Founded by makeup artist and digital creator Patrick Starr, One/Size is all about makeup that's inclusive, celebratory, high-performing, and of course, animal-friendly too.
✨ Must-try product: Secure the Blur Makeup Magnet Primer
A post shared by Rare Beauty by Selena Gomez (@rarebeauty)
Of all the recent celebrity beauty launches, Selena Gomez's Rare Beauty is a personal favorite. The pale pink packaging is gorge, the products multitask really well (I love to use the cream blush on my lips, lids, and cheeks), and everything is vegan and cruelty-free too.
✨ Must-try product: Rare Beauty by Selena Gomez Stay Vulnerable Melting Cream Blush
A post shared by Milk Makeup (@milkmakeup)
Milk Makeup is loved by celebs, beauty editors, and makeup artists for their cool textures, innovative (and vegan!) formulas, bright colors, and products that make you look and feel good.
✨ Must-try product: Milk Makeup Sunshine Skin Tint Clean SPF 30 Foundation
A post shared by Thrive Causemetics (@thrivecausemetics)
Every time you buy one of Thrive Causemetics's vegan makeup products, the brand will donate that same product, another Thrive product, or make a monetary donation to a charity that supports and empowers women. Pretty amazing right?
✨ Must-try product: Thrive Causemetics Liquid Lash Extensions Mascara