Don't sleep on E.l.f.
Charlotte Tilbury Flawless Filter Foundation and E.l.f. Cosmetics' Halo Glow Liquid Filter Boasting similar packaging, E.l.f Cosmetics' Halo Glow Liquid Filter is described as a "complexion booster for a glowing, soft-focus look", which beauty savants think is eerily similar to Charlotte Tilbury's Hollywood Flawless Filter, which essentially does the same thing. Already going viral on TikTok, E.l.f's offering has scored an abundance of rave reviews from top creators, such as Mikayla Nogueira's video below, for its identical formula and colour matching on the skin. Halo Glow Liquid Filter by E.l.f. Cosmetics, $27 at E.l.f. Cosmetics.
Milk Makeup Hydro Grip Primer and E.l.f. Cosmetics' Power Grip Primer For primers, Milk Makeup's fan-favourite Hydro Grip is likely a part of every beauty savant's makeup collection. So, when E.l.f. Cosmetics released their Power Grip Primer—and for $76 less—makeup mavens ran to get their hands on the product. Reviews claim that the products look, feel, apply and wear the same, and honestly, we believe them. Power Grip Primer by E.l.f. Cosmetics, $24 at Target.
Clinique's Almost Lipstick in 'Black Cherry' and E.l.f. Cosmetics' Hydrating Core Lip Shine in 'Ecstatic' Going viral on TikTok, Clinique's lipstick in the shade 'Black Cherry' skyrocketed in popularity after the social platform caught wind of its colour transforming capabilities. Much like Black Cherry, E.l.f Cosmetics' Hydrating Core Lip Shine in 'Ecstatic' is a straight dupe for the berry-hued lipstick, even down to its sheer and buildable formula. Hydrating Core Lip Shine in 'Ecstatic' by E.l.f. Cosmetics, $10 at ASOS.
Tarte's Shape Tape Concealer and E.l.f. Cosmetics' Hydrating Camo Concealer A hydrating, full coverage concealer that claims to last 16 hours, E.l.f. Cosmetics' beloved Camo Concealer is often compared to the Queen of concealers, Tarte's famous Shape Tape Concealer. From the packaging to the thick doe foot applicator, reviews claim that the Camo Concealer's formula is also incredibly similar, leaving minimal to no creasing under the eyes. Hydrating Camo Concealer by E.l.f. Cosmetics, $10 at Kmart.
NARS' Air Matte Blush in 'Orgasm' and E.l.f. Cosmetics' Putty Blush in 'Turks and Caicos' According to TikToker @beautyforeverybody, E.l.f Cosmetics' Putty Blush is a perfect switch out for NARS' Air Matte Blush, thanks to their similar formulas and colour options. For $35 less, you can get your hands on 'Turks and Caicos' which is rather similar to NARS' cult-favourite shade, 'Orgasm', however, the former option is ever so slightly more peach in its undertone. Putty Blush in 'Turks and Caicos' by E.l.f. Cosmetics, $10 at ASOS.
Anastasia Beverly Hills' Brow Freeze Brow Styling Gel and E.l.f. Cosmetics' Brow Lift A clear brow gel that is meant to emulate a bar of soap, E.l.f Cosmetics' Brow Lift is a straight dupe of Anastasia Beverly Hills' cult-favourite Brow Freeze brow styling gel. At first glance, both products are there to replicate the effects of soap, which means that opting for a cheaper option won't likely make that much of a difference to your at-home lamination. Brow Lift by E.l.f. Cosmetics, $10 at Beauty Bay.
Stila Glitter & Glow Liquid Eye Shadow and E.l.f. Cosmetics' Liquid Glitter Eyeshadow While the beauty industry has an abundance of liquid eyeshadow offerings, Stila's Glitter & Glow liquid eyeshadows earned cult status almost immediately. But thankfully, E.l.f Cosmetic's alternative is not only a third of the price, but the packaging is nearly identical, and the formula applies and lasts just as well as the offering with the higher price tag. Liquid Glitter Eyeshadow by E.l.f. Cosmetics, $10 at ASOS.
NARS Bronzer in 'Laguna' and E.l.f. Cosmetics' Primer Infused Bronzer in 'Forever Sunkissed' As far as dupes go, E.l.f Cosmetics' take on NARS cult-favourite Laguna bronzer isn't an exact match, but hey, if you're looking to save some coins, it's a very close counterpart. While E.l.f Cosmetics' offering is a touch on the lighter side, NARS' Laguna also has a slight shimmer built into the formula. Ignore that both products look a hair different in the pan, on the face, they are difficult to differentiate—plus, there's an almost $50 price difference. Primer Infused Bronzer in 'Forever Sunkissed' by E.l.f. Cosmetics, $10 at ASOS.
Tatcha's Silk Canvas Primer and E.l.f. Cosmetics' Poreless Putty Primer A clear dupe of Tatcha's $78 fan-favourite primer, E.l.f. Cosmetics' Poreless Putty has skyrocketed as a certified must-have for beauty lovers on a budget. Aside from the almost-identical packaging, both products look and feel eerily similar, their lasting effects are remarkably alike and there's a $60 price difference between them. If you're trying to save your coins but still want to try an applaud-worthy primer, opt for E.l.f. Cosmetics'. Poreless Putty Primer by E.l.f. Cosmetics, $17 at Adore Beauty.
IT Cosmetics' Your Skin But Better CC Cream and E.l.f. Cosmetics' Camo CC Cream Sparking interest in beauty lovers worldwide, E.l.f Cosmetics' Camo CC Cream is a very similar dupe for IT Cosmetic's iconic Your Skin But Better CC Cream. Again, their packaging is almost identical, with the applicator brush even replicating that of IT Cosmetics. Giving the same glow-riddled, hydrated finish, the products are the perfect swap out for those pinching their pennies. Camo CC Cream by E.l.f. Cosmetics, $22.50 at ASOS.
Hourglass' Mini Veil Translucent Setting Powder and E.l.f. Cosmetics' Halo Glow Setting Powder If you've had your eye on Hourglass' Mini Veil setting powder but have trouble handing over your credit card, E.l.f Cosmetics' Halo Glow Setting Powder is rumoured to be an impressive dupe. Aside from the $56 price difference, the products more or less mirror each other, but while Hourglass' offering is completely transparent, E.l.f Cosmetics' has a slight colour to it. Halo Glow Setting Powder by E.l.f. Cosmetics, $13 at ASOS.
Diandra Malivindi is the Digital Beauty Writer for ELLE and marie claire Australia.